Field producing for National Geographic with the French Foreign Legion in the Amazon. © 2007

I am an experienced production generalist whose passion for storytelling has led me on an incredible journey in the world of commercials and branded content. It all began with my fascination for meaningful narratives, which propelled me into producing adventure documentaries post-college. From showcasing the feats of legendary mountaineers like Conrad Anker and Erik Weihenmayer to crafting insightful Global Warming Specials, I honed my skills in storytelling and field producing at esteemed platforms like National Geographic and the Discovery Channel. My adventures took me across the globe, from the depths of CERN to the heart of the Amazonian training facilities of the French Foreign Legion. Eventually, my endeavors led me to Sydney, Australia, where I contributed to the development of iconic shows like MythBusters. Returning to the States, I collaborated with TBWA/Chiat/Day on branded content for renowned brands like Nissan and Gatorade, earning accolades such as a Gold Cannes Lion and Sports Emmy nominations.

Transitioning seamlessly into large-scale broadcast spots, I co-produced the acclaimed documentary "LEGO: A Brickumentary" before joining Deutsch LA as a Senior Producer for esteemed accounts like Target and Dr Pepper. A pivotal moment arrived when Wieden + Kennedy offered me a role at their Portland headquarters, where I spearheaded groundbreaking projects for a diverse range of clients including Nike, Uber, and Coca-Cola.

As a freelancer, I continued to push boundaries, collaborating with Google Brand Studio on innovative projects like "Forward Rhythm," a compelling short film that garnered widespread acclaim for its exploration of technology and human resilience.

Now, as an Executive Producer at Coinbase's in-house creative studio, I bring my wealth of experience and expertise to the forefront of the burgeoning cryptocurrency industry. Leading a team dedicated to crafting compelling narratives and innovative campaigns, I am at the forefront of shaping the storytelling landscape within this dynamic space. Together, we're redefining how digital currencies are perceived and embraced, while continuing to push the boundaries of creativity and innovation. It's an exhilarating chapter in my career journey, and I'm excited to continue making a meaningful impact in this rapidly evolving field.

Yes, I’m a real live human. A mom, a partner, a daughter, and a human. This makes me even more qualified to deliver your production babies!  photo credit: Julie Gursha

Yes, I’m a real live human. A mom, a partner, a daughter, and a human. This makes me even more qualified to deliver your production babies!

photo credit: Julie Gursha