As a Strategic Creative Leader and Executive Producer, I've built and led high-performing teams across prestigious organizations in the entertainment and advertising industries. My leadership journey began with National Geographic and Discovery Channel, where I produced ambitious documentary projects featuring icons like Conrad Anker and Erik Weihenmayer, while managing complex international productions in locations like CERN’s underground hadron collider to the Amazon.

After successfully working in creative development in Sydney for groundbreaking shows like MythBusters, I advanced to senior positions at premier advertising agencies such as TBWA/Chiat/Day and Deustch LA. While in LA, I produced award-winning campaigns for brands like Nissan, Gatorade, Target and Dr Pepper, resulting in a Gold Cannes Lion and Sports Emmy nominations. My strategic vision and diverse experience were instrumental in the success of the theatrical documentary I produced called "LEGO: A Brickumentary".

My proven track record led to a leadership role at Wieden + Kennedy's Portland headquarters, where I led production on campaigns for global brands including Nike, Uber, and Coca-Cola, while mentoring creative teams and fostering innovation.

As a freelancer, I produced breakthrough initiatives with Google Brand Studio, including the short film "Forward Rhythm," and the social campaign for their infamous ‘Year In Search’ annual programming.

Most recently, I spent two years as Executive Producer at Coinbase's in-house Creative Studio, joining during a critical period of industry volatility. I played an integral role in building the studio from the ground up, recruiting and leading both fulltime and contract producers while establishing the operational infrastructure. Our lean team produced work that helped shift public perception and rebuild trust in the cryptocurrency space, ultimately earning the confidence of our CEO and CMO. The role offered a unique opportunity to translate complex industry concepts into compelling narratives that resonated with mainstream audiences. After contributing to Coinbase's narrative turnaround and establishing a strong creative foundation, I'm ready to bring my expertise in team leadership, operational excellence, and strategic storytelling to new challenges.